About Us

Founded in 2016, Advance Fitness (Pty) Ltd emerged from a clear vision: to empower CrossFit athletes by addressing the critical need for high-quality protective gear. Recognizing that the intensity of functional training demands both durability and safety, we set out to design products that allow athletes to train harder, recover faster, and achieve peak performance without compromise. Our gear—crafted with innovation, premium materials, and athlete-focused ergonomics—bridges the gap between protection and performance, ensuring every rep, lift, and movement is backed by confidence. Trusted by fitness enthusiasts and professionals alike, Advance Fitness is committed to redefining training standards, helping athletes push boundaries and unlock their fullest potential.

Being  protected, allows you to push harder, get better results and Advance as an athlete.